Affiliate Disclosure

London Jackpot Guide is funded through affiliate marketing. This means we receive financial compensation from some of the casino operators we review and list on this site. This page explains how that works, what it means for our content, and what it does not mean.

How affiliate commission works

When a reader clicks a link on this site that leads to a casino operator, and then completes a qualifying action — typically registering an account and making a deposit — we may receive a commission payment from that operator.

The commission is paid by the operator, not by you. Your experience as a player is not affected by whether we receive a commission or not. You do not pay extra, and you are not required to use any particular link.

Commission rates and arrangements vary between operators. We do not publish specific commission figures, as these are subject to commercial agreements and may change.

Which links earn commission

Outbound links to casino operators on this site — including buttons labelled "Visit operator", "View site", or similar — may be affiliate links that generate commission if you complete a qualifying action. These links use tracking parameters (such as utm_source, ref, or similar) to attribute referrals.

Links to regulatory bodies (UKGC, GAMSTOP, GamCare, GambleAware) are not affiliate links and do not generate commission.

How this affects our editorial content

The existence of a commercial relationship does not determine which operators we include, how we score them, or how we describe them in our reviews. Operators are included based on holding a current UKGC licence and being relevant to UK players.

Editorial scores are produced using a consistent review framework. Operators do not have the ability to review, approve, or request changes to editorial content before publication. Our Editorial Review Policy describes the framework in full.

We recognise that the existence of a commercial relationship creates a potential conflict of interest. We attempt to manage this by maintaining consistent criteria across all reviewed operators and by being transparent about how the site is funded.

What we are not

We are not an employee, agent, or representative of any casino operator listed on this site. We are not affiliated with any gambling regulatory body. We are not a casino operator and hold no gambling licence.

Reviews and scores on this site are editorial opinions, not official assessments. They do not constitute advice, endorsement, or any guarantee of outcomes, product quality, or the continued operation of any listed operator.

How to interpret our content

Our reviews are intended to help you form your own view about a particular operator. They should be read as one input among several. We recommend reading the operator's own terms and conditions, checking their UKGC licence status, and reviewing any available user feedback independently before registering.

UK regulatory context

The UK Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) require affiliate content to be clearly identified as such. This disclosure page, combined with tracking parameters in outbound links, forms part of our compliance with these requirements.

In plain terms: We earn money when you click our links and sign up with a casino. This does not change what you pay, but it means we have a financial interest in you doing so. We are required to tell you this — and we think you should know it.